Image via Wikipedia
Last Wednesday BJ's CEO Laura Sen had a lot to mention regarding the 85,000 sqft prototype store in Pennsylvania. The store plans on serving a "less dense market", and allows the company to expand into area's which they wouldn't explore before. The city of Syracuse was listening to this closey, from Friday's Post Standard: 'With new size in mind BJ's could expand to Syracuse area'
Whether or not BJ's expands to Syracuse the fact is that BJ's is thinking, and thinking wisely we should add. As a 'big box' store, and a typical 100,000+ sqft operator they have seen the fruits of holding such an immense retail space, though they have also been held back on expanding to certain areas who craved a store like BJ's, but did not have the sufficient space for them.
In 2008, Wal-Mart also toyed with the idea of a smaller format in order to take on neighborhood stores they wouldn't usually compete with their usual supercenters. The 'Marketside' test hasn't worked out the way Wal-Mart planned, as the Wal-Mart hierarchy has put a halt on expansion citing the struggling economy. We'll see if BJ's will take the same turn, downsizing to comply to an area they aren't accustom to serving.
The question on our mind though is what the new 'prototype' stores will do for jobs at BJ's?, both current and future. Will there be an infrastructure change? Will there be a different benefit package? Will there be different job descriptions? Will there be more controversial promotions?
Only time will tell, but we'd like to know what you think now...